Buying wine online

Buying wine online


HERE’s a list of Ireland’s best wine websites and below are some  general guidelines to getting good wine delivered to your door in time for Christmas day. You should of course bear in mind all the usual caveats when shopping at an online wine retailer. The criteria I’d suggest you consider include…

1. The quality and value of the range of wines it sells;
2. Comprehensive information on each wine, including useful notes;
3. Free or reasonably priced delivery;
4. A range of styles sufficiently substantial to cope with different needs or occasions;
5. Ease of use of the site;
6. Fun and/or useful extras such as blogs, links and more information about wine.

There is also one overriding hygiene factor: clear and accurate information on price, delivery, terms and conditions made clear to the shopper before s/he starts the purchasing process. If any of those issues are in question, forget about it.

Specifically, any wine website worth looking at should be…

VERSATILE: Most sites offer two ways to buy: You can choose one of their pre-picked selections, or you can put together your own mixed cases will-nilly.

INFORMATIVE:It’ll list every wine’s full name, vintage and regional designation. It ought to have a little bit of further information about the wine’s producer and the region.

UNAMBIGUOUS: One of the things you should check immediately – that the site has unambiguous information about
1 minimum order
2 delivery charge, if any.*

3 extra costs, if any.
*The first two points can be related, as often delivery is free if you order over a certain value or volume.
The third point is ultra-important. There should be no extra costs, end of story.
*

AUTHORITATIVE: If there are notes about the wines, ask yourself if someone has actually tasted the wine and tried to communicate something of its character. Or is it just vaguely positive-sounding blurb.

UP TO DATE: It’s quite possible that a site promising “sizzling bargains for summer 2007” might be selling top class wines at good prices. But really you’d have more confidence in the ones that have accurate up-to-date information.

I’d be highly sceptical of any site that pops in a cost such as insurance on top of the list price. In particular, watch out for VAT. It is an offence for a retailer to advertise consumer goods without its VAT component.

Yet one site, http://www.throughthegrapevine.ie, (which should not be confused with the estimable http://www.onthegrapevine.ie) promotes itself as supplying individual customers, providing wedding wines etc. However, it does not include VAT in its list prices, that component being added in later in the purchase process. Some people (yes I mean me) get a bit fuzzy about numbers when they go into three figures and I can imagine a less-than-alert wine buyer innocently clicking ‘buy’ without realising his or her wines have gotten a whole lot dearer.
How can this site justify this? Well it also sells business-to-business and as such is entitled to show ex-VAT prices. But by rights they should emulate those flyers from Dell which clearly show both prices for business and private customers.

Through The Grapevine may not be doing anything illegal but really it is a bit cheesy to say the least and you don’t need people like that in your life. Puh.

El Coto Crianza

El Coto Crianza

Oh and apart from all that, the corporate or private shopper may do better elsewhere anyway. Last time I compared, Through The Grapevine listed El Coto De Rioja Crianza 2004/05 as €120 for a 6-bottle case. Add in €25.80  in VAT and the total comes to €145.80, meaning you’re stumping up over €24 every time you brandish your corkscrew. A high-end premium wine then? Break it out for special occasions?

Well hang on, look up another site,  www.karwigwines.ie, and there it is, El Coto Crianza [not to be confused with the Gran Reserva] the same wine for €14.15 a bottle straight up, VAT included. Delivery is free if you buy the right quantity. And even if you’re buying less than that, the €9.50 delivery charge is swallowed up by the 5% case discount  or the 10% discount on orders worth more than €200.

The point is — tame your credulity and shop around. If you’ve any comments or questions, please add a comment below. ♦

AUTHORITATIVE
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5 Responses

  1. Excellent post Blake, and timely given the amount of people now going online for their wine.
    Thankfully the tide is rising with some exciting new retailers popping up almost every month – those that don’t follow the basics of price transparency, value for money and good customer service will fall by the wayside very quickly.

  2. Good post – I have another issue with the website you mentioned, which is the fact that they ripped off our name!! We’ve been around 10 years and I wouldn’t want anyone getting mixed up…..

    • Hi Gabriel – Apologies for now replying before now, but I’ve been distracted to say the least by a death in the family. If it’s okay with you, I’m not adding any comments as I can’t afford the time or mental energy to engage properly with anyone at the moment. I’ve been tidying that blog up a little before shelving it and have edited that reference to emphasise that Through and On are entirely different entities. Thank you again. Til better times, B.

  3. […] see, in a time when value for money has never been so important to consumers, when commentators are demanding that retailers too have a role in easing the economic plight of the nation, and when […]

  4. […] I’d particularly suggest that before you touch that credit card you have a look at some hints and tips about buying wine online.  In brief, in descending order, the criteria I’d suggest you bear in mind […]

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